Creative direction for Weleda's Arnica Massage Oil campaign. Designed with a social-first mindset, the campaign introduced a more premium visual language while remaining true to the brand's heritage. The work contributed to a refreshed aesthetic and strong commercial performance, made possible through close collaboration across the entire team.
Creative Direction: Thea Barkhoff
Senior Art Direction: David Kälble
Art Direction: Carla Maria Pecho, Hannah Küster
Content Strategy and Copywriting: Lars Stark
Paid Media Strategy: Ewelina Yildiz
SoMe Storyboard and Camera: Davud Kilagöz
Direction: Jessy Moussallem
Cinematography: Paul Özgür
Talent: Kipras Baltrūnas
Styling: Carolina di Leo
Hair & Make-Up: Tess Alamillo
Production: Tempomedia